To help investors understand the impact of the economy in planning their investment strategies, professionals in the financial industry formed Econoday in 1990. Since then, Econoday has published financial calendars that include an entire year of economic and financial information that investors need to simplify daily investment decisions. Each calendar day highlights major economic events that may influence the market.

Knowing the dates of important market events is good, but understanding the importance of these events is even better.

Econoday is a proven learning tool with easy to understand charts and graphs depicting economic and financial statistics, exchange rates, and commodity prices over a 10 year historical period. The calendar helps to educate investors by providing resources such as in-depth descriptions of market moving indicators. Investors will learn the importance of these indicators in analyzing market trends and how release data is interpreted by professionals in the industry.

In 1997 a web calendar was developed which includes release dates along with release data, commentary, and charting to help investors identify trends in the market . The dynamics of the web presents exciting opportunities for Econoday to continue its goal in keeping investors informed.

At Econoday we help make it easier for investors to follow economic trends for the purpose of more strategically managing their portfolios. Our printed and web products follow a 3 step process to accomplish this goal.

1. Stay informed of the events that influence the market each day, but focus on the market moving indicators. These are the indicators that have historically had the biggest impact on the market. We have identified 12 market moving indicators and provide an in-depth description of each.

2. Track the individual components of these 12 market moving indicators. In the printed calendars we include grids that investors can fill out. In our on-line calendar we provide the actual release data going back 12 months. This data can assist investors in identifying strengths and weaknesses in sectors of the economy as well as the pace of inflation.

3. Analyze the data. Know what the trends have been before an indicator is released. If the release data surprises the market, you have a strategy in place and will be less likely to be influenced by market reaction.

You'll find it easy (even fun) to follow economic trends. In fact, a warning is in order: tracking the numbers, comparing them to the consensus estimates, and trying to predict upcoming releases yourself, may be habit forming or even addictive.

Cynthia Parker President

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