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Our History and Products
Econoday was founded in 1990 by professionals in the securities industry who believed investors could make strategic and more successful investment decisions by following economic indicators. Their goal was to create a resource to easily access information on these announcements that would include not only the time of an upcoming event, but also descriptive information that would enhance a client's understanding of the event and why investors should care.

The charter products were printed financial diaries that displayed economic indicators and U.S. Treasury announcements for each day of the calendar year. These calendars continue to be popular today with professionals in the financial markets because tools and resources are integrated into the pages of the diaries that make it easier for them to execute their daily trades and to plan their longer-term financials strategies.

The highly successful print diaries went online in 1997 as the web presented Econoday with greater opportunities to help investors keep abreast of economic news by providing event highlights immediately following the announcements. The unique feature of the Econoday online calendar is that, in addition to updating investors on the announcements of the day, you'll also find integrated into the calendar a variety of educational resources including event descriptions, weekly articles on the activities in the global markets, and in-depth resource modules on specific topics such as the equity and bond markets, the Federal Reserve, and country profiles.

The only thing more convenient than going online to see updates on a market event is to check your Outlook or PDA calendar. Now Econoday offers a way to do just that. You can even receive updates automatically on your ipod. Economic events and corporate events for the stocks you follow can now appear on your personal calendar automatically. The product is called "MyEconoday". Once you download the software, upcoming events appear on your calendar. When updates are available on an event, such as consensus data or highlights of the actual release, they appear on your calendar. You can also see corporate events on your calendar. First, you might see that a company is announcing earnings; then you'll be updated as to what estimates are for the announcement, and when the actual number is released your calendar will be updated with the data and a link to the press release.

New technology brings new opportunities for Econoday to communicate critical information to investors. Stay tuned for the next new product.

The Economic Team
Something you'll notice that is different about Econoday is that we do not forecast. Unbiased, jargon-free, market-focused commentary is the signature style of the Economic Team at Econoday. Their goal is to enhance an investor's understanding of the relationship of economic announcements to market activity.

Econoday provides a three step process in both their print and online products that make it easier for investors to follow economic trends.

Anne Picker is Chief Economist and architect of our content strategies for educating investors. Her passion is the international markets. Anne began monitoring global conditions before it became fashionable and thrives on helping investors understand the importance of integrating a global perspective into investment strategies. In addition to teaching a highly popular online global investing class at the University of Illinois, she has also authored the book, "International Economic Indicators and Central Banks", published by John Wiley & Sons in 2006. Mark Rogers, our Senior Economist, is responsible for Econoday's efforts in covering the U.S. markets. Mark has over 19 years experience with the Federal Reserve Bank of Atlanta as economist and forecaster for national and regional economies. He is a nationally recognized author and lecturer on economic data and author of the "Handbook of Key Economic Indicators", Second Edition, McGraw-Hill (1998). Contributing Editor and Senior Writer Mark Pender is another essential member of the economic team. He has covered economic and financial topics as a financial journalist for the past twenty years. Recently he has specialized in covering such topics as corporate profits, manufacturing and consumer attitude surveys, as well as capital goods and retail sales.

The bull market of the 1990s made financial news shows popular. Web sites about economic conditions are abundant, but Econoday is unique in its focus on informing and educating investors about how economic indicators can influence their investment decisions. We invite you to use our products to help insure your future financial security.