Econoday launched in 1990 when a trading floor economist, an institutional salesperson and a desktop publishing expert decided to teach investors how economic events move markets and influence trading decisions. This is Cynthia Parker’s story:

About 2018-08-21T07:47:18+00:00

Recognizing that most traders only follow the most cursory information related to economic events, they developed a suite of digital and print tools that combine data with economic analysis to empower investors to connect the dots between economic activity and the movement of the specific stocks or market sectors they’re most interested in.

Econoday is a WOSB certified, privately-held California corporation that has been helping investors and financial professionals stay informed of market-moving economic events and understand their importance and impact on global markets. Our digital products are designed to make it easy to execute daily trades with confidence and plan long-term financial strategies and investments.


Unlike other data providers, Econoday’s staff includes a team of expert, senior economists—each with more than 30 years of experience in the study and analysis of economic indicators. The supervision we have over the quality of our content is unsurpassed.

Unbiased. Our actively managed consensus data is the best in the business, and we’re one of the few companies that captures and preserves as-released actual data. Most companies override as-released data with revisions, which is fine for watching trends, but not helpful if you really want to understand why the market moves. And because we don’t forecast, we don’t have to defend a forecast when writing our analysis.

Jargon-free. Our analysis is accessible to experienced and beginning traders alike. When an event is announced, data is published immediately to the site, and the economists write a brief summary capturing the highlights with insight to the critical issues. Providing immediate and insightful analysis instantaneously is very difficult and our highly experienced team is brilliant in their delivery.

Market-driven. As our data delivery systems have become more personalized and sophisticated, our mission has remained the same. We want investors to be able to tie fundamental economic analysis with the movement of the specific stocks or market sectors they’re most interested in. In the end, we believe this powerful combination of data sets can dramatically increase investment effectiveness and portfolio value.


The announcement of economic indicators impacts all financial markets and all investment products. Yet even active investors often follow only cursory information relating to economic events. When you understand the full market impact of economic events, you can see the opportunities before others and win the competitive advantage.

Follow events. We keep you informed of the events that influence the market each day, but focus on the market moving indicators. These are indicators that have historically had the biggest impact on the market. We have identified 25 market moving indicators and provide an in-depth description of each.

Connect the dots. We track the individual components of these indicators. The online calendar provides the actual release data going back to 2001 in addition to long term charts of the headline numbers. This data can assist investors in identifying strengths and weaknesses in the various sectors of the economy.

Profit from opportunity others don’t see. We analyze the data. Knowing what the trends have been before an indicator is released is a great competitive advantage. If the release data surprises the market, investors will have a strategy in place.

Gaining the knowledge in how economic indicators influence markets will be one of your most rewarding investments.

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